Made by Massholes
Rep your town —
The town is the hero.
We make one thing, and we make it right: apparel that puts your hometown front and center — not a logo, not a state-shape cliché. The town's the headline. Townies is just the little tag that says it's built to last.
The principle
Town first. Always.
No loud logos. No 'Massachusetts' slapped across your chest like you're passing through. Just where you're from, set in clean collegiate type on heavyweight pieces you'll wear 'til they fall apart. The MA mark stays small — the quiet thread tying every town together.
see the towns
Our sister brand
Good Kicks taught us how.
Before Townies there was Good Kicks — hand-stitched foot bags built to keep the circle going. Small, scrappy, and it taught us how to make something people actually keep instead of toss. Good Kicks is still kicking, a live line of its own — and Townies is what grew out of it.
shop good kicks
Small towns. Strong roots.
We're not trying to be the biggest brand in New England. We're trying to be the one your town actually wears — the hat at the reunion, the one on your head all summer, the one that says exactly where you're from before you open your mouth.
Find your town